*With apologies to David Ogilvy.
†With apologies to Charles Dickens.

What's a "virtual ad guy," you ask?
Somebody who works in a "virtual ad agency," of course.

No see-ums

Virtual ad agencies are many individuals and/or small organizations that come together on an ad hoc basis in a virtual environment to tackle a real marketing challenge.

People in virtual agencies share the same time but not the same space. They may not work in the same organization, room, building, city, state or even country.

Most people working on a project in a virtual ad agency have never met each other and may only know each other by what's on their websites.

One tale of two projects

Recently I worked on the "virtual creative teams" of two projects led by two different ad agencies. Let's call them Agency Red and Agency Blue.

Agency Red was doing an annual campaign extension (print and online) for an international, information wire news service. I won the project when their designer/art director did a search for a local freelance copywriter and found my website. The CEO responded through contact information on www.mosquitocomm.com.

(A Tale of Two Projects continues here.)
MOSQUITO WHO? Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
Mosquito Communications is all about big marketing ideas for smaller organizations that want to break out. Infectious messages designed to spread across all media including social. Ideas that fly below the radar and reach their target. News that gets under the skin and changes the attitudes, motivations and behavior of your audience. Where is your brand (or issue) in the minds of your customers and prospects? Where does it need to be? How do you get from here to there? At Mosquito we help you craft creative marketing strategies and on-strategy creative messages that generate buzz for your brand or issue. Because small organizations can't afford anything less than big ideas for their brands.

For ideas, observations, opinions and rants, please visit www.marketingsmall.blogspot.com
GIVE US A BUZZMosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
MOSQUITO COMMUNICATIONS
Freelance copywriting and creative marketing for small business, healthcare and not-for-profit organizations
Dave Ullman, Creative Director
E-mail: dave@mosquitocomm.com
Phone: 1.630.964.4305

CREDITS:
Mosquito Communications Logo: Randy Rhinesmith, HotButton Creative
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
HOW WOULD YOU SOLVE THESE COMMUNICATION CHALLENGES?Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
MARKETWIRE
How do you keep a client's successful B2B campaign going for another year?
Ad Agency: The Red Group
Freelance Writer: Dave Ullman
Freelance Designer: Randy Rhinesmith
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
GIFT OF HOPE ORGAN & TISSUE DONOR NETWORK
How do you connect with individuals in an important but elusive demographic (adults 18-24) and get them to consider organ donation?
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business, Social Marketing
AGILYSYS
How do you reach IT pros who are wrestling with data center virtualization?
Ad Agency: The Red Group
Freelance Writer: Dave Ullman
Freelance Designer/Art Director: Craig Eiri
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
AVENTIS PASTEUR
How do you introduce a French pharmaceutical company to U.S. military procurement officers?
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
SYSOMOS
How do you introduce a company that helps businesses monitor, analyze and use social media?
Ad Agency: The Red Group
Freelance Writer: Dave Ullman
Freelance Designer/Art Director: Steve Brodwolf
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
READING ENERGY
How do you change perceptions of an impoverished town's economic development project opposed by surrounding communities and environmentalists?
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business, Collections
VISION SPRR
How do you re-brand a small company offering specialized financial services to hospitals?
Ad Agency: Ritchey Associates
Freelance Writer: Dave Ullman
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
CHICAGO INTERVENTION NETWORK
How do you raise awareness of an anti-gang organization after the murder of a star high-school basketball player?
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
CITIZENS BANK
How do you promote a retirement savings program for a small community bank that doesn't have a lot of money to spend on media or production?
Mosquito Communications Chicago Illinois Freelance Advertising Copywriting for Healthcare, Non-Profit, Business
THE CLEF GOOD NEWS FUND
How do you establish an identity for a 501(c)3 educational foundation dedicated to helping children achieve in inner-city Christian schools?